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Posts Tagged ‘Shibuya’

img_0865-1I bought a pack of Yuzu Potato chips the other day to try something different. Yuzu is found in Japan although originally came from China. The taste is very similar to a mandarin and may even be a derivative of that fruit.

There are many varieties of potato chips to choose from in Japan and the Yuzu variety may not last long in the convenience store where new products tend to change out very quickly.

Convenience Stores becoming Market Research Stores
Convenience stores appear to be becoming a market research store rather than their original purpose of serving the basic foods conveniently. Every time I visit my local convenience store I see new products only to go back in the following week to see them gone.

Japanese Snack Reviews Blog
Back to the Yuzu story, the end result was the Yuzu potato chips were good. I was going to write more about this topic but found a great article at Japanese Snack Reviews which I thought summed up the whole experience.

If you like Yuzu, these chips are for you, although the convenience store may have already filled their spot with the next new product.

I also bought some Chocolate coated Sunflower seeds which I had not seen in Japan before. I don’t know a lot about these but they did taste good.

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In order to raise cash for the local Shibuya area, the Shibuya Council ward have decided to sell the naming rights to 14 public toilet locations in Shibuya. Normally naming rights are associated with sports stadiums or buildings and according to the local Shibuya official in an interview they said “we looked around but could not find any other examples of this”.

Perfect location for Japan Tobacco to sponsor. Everyone already has the product out advertising it for them.

Perfect location for Japan Tobacco to sponsor. Everyone already has the product out advertising it for them.

5 year lease contract

The Council is looking to set a lease period of 5 years for the naming rights and expect to commence the operation from April this year, 2009. The company that bids and wins the rights to individual locations will have the right to display their company name and product names or billboard type advertising at the locations. They will also be able to use land in another 7 locations for billboards.

Whilst money is a consideration in awarding the rights, the Shibuya Council will also review the bidders plan for keeping the facilities clean and tidy. Many of the facilities are old and so the Council hope they might get improvements made also through this campaign.

Sources: Asahi Newspaper (Japanese edition), yahoo.co.jp, Shibuya Keizai Shinbun, Shibuya Council documentation.

Number 3 on the official list of Shibuya toilets in need of sponsorship

Number 3 on the official list of Shibuya toilets in need of sponsorship

Application Details
The bids were able to be submitted from last month, January 30th and will close this month on the 13th February. If you are interested in bidding you can contact the Park department of Shibuya Council on 03-3463-2876.

Here is a link to the application form for the toilet naming rights:
http://www.city.shibuya.tokyo.jp/news/oshirase/koshu.html
http://www.city.shibuya.tokyo.jp/news/oshirase/pdf/koshu.pdf – Has list of 14 locations on it.

Possible International Marketing Appeal – Novelty Marketing
Many of the toilet locations are in very well known places and have a large population of people who congregate around them either waiting for others or just finding somewhere to smoke.

The locations will be valuable in advertising products to local consumers.

Also, the idea of a company or organisation sponsoring a toilet sounds quite newsworthy and it may actually attract an international and diverse audience to the company’s products and services.

Official List
Here is the official list of toilets available for sponsorship:
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Japan Tobacco, JapanSoc.org ?
Whilst JT, Japan Tobacco, is obviously a prime candidate for sponsoring locations it may be interesting if a foreign firm was to make a bid to sponsor a toilet. On a totally unrelated topic, JapanSoc.org have recently formed an organisation to help develop and promote the blogs of those who are writing about Japan. One of the aims is to increase the amount of media exposure given to blogs on Japan and Japan related articles. All those interested are welcome to join for free. No experience needed, plenty of assistance and support available.

Not wanting to get the wrong type of exposure, being around the toilets, but it may be worthwhile for JapanSoc.org to consider putting in a bid for one of the toilets in Shibuya. It would certainly get some international attention. Maybe the toilet could go hi-tech and have a digital tv screen hooked up to the internet showing the blogs of JapanSoc.org members.

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Shibuya Yokocho toilets – Ahead of their time

I took a picture a while ago of a rather strange toilet which is close to Shibuya station. This is actually not a public toilet, but a private toilet for patrons of Shibuya Yokocho Nonbei. They could be seen as the forerunner to advertising in combination with the toilet. At night the neon light appears above the toilet to direct people to the restaurants. Very convenient!

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img_0261-11If your wallet is anything like mine then you probabaly have a lot of members cards to various places. It would be nice if all of these points could be accomodated on one card with an IC chip.

Leaving that aside, LABI, Yamada Denki’s large scale electronic stores have a new idea based on the old theme of member point cards. They have installed machines at their store so that when you visit the store you can swipe your card and get an automatic 10 points credited to your account. If you buy something you get further points depending on how much you spend, AND then before you leave the store you can swipe your card again for another 10 points. They also have a slot machine style game playing when you swipe your card for the chance to win more points.

10 free points might not be much, but if you live close by and can visit everyday you could rack up 3,650 points in a year. If everyone started doing that I am sure LABI would have trouble honoring the points earned.

It is nice to see a promotion that doesn’t require you to spend money first. Whoever said “there is no such thing as a free lunch” obviously hadn’t visited LABI.

Yamada Denki point machines in LABI store

Yamada Denki point machines in LABI store

Here is a link to a map on how to get to Shibuya LABI
http://gmap.jp/shop-14335.html

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shibuya-range1Whilst many people are familiar with the driving ranges at Lotte Kasai or Jingu Golf Club, some of the smaller ranges often go unnoticed on the roof-tops of buildings throughout Tokyo. In Shibuya there is a range about 5 minutes walk from the station in Nanpeidai.

The website for this range is at http://www.nanpeidai.co.jp

The range is not large as you can see from this photo but if convenience is what you are looking for this is just a short walk from the station and easily accessible. Lessons are available also at the range.

For an English list of many driving ranges throughout Japan you can also try this website.

http://www.golf-in-japan.com/ranges_tokyo-a.php

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Hello Shibuya

Headed for Shibuya

Headed for Shibuya

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Art at shibuya station

Art at shibuya station

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Normal flow through Shibuya station towards Inokashira Line

Normal flow through Shibuya station towards Inokashira Line

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Shibuya 109 xmas

109 department store gets dressed up for xmas.

Tokyu 109

Tokyu 109

Tokyu department store above Shibuya Station

Tokyu department store above Shibuya Station

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adidas2img_0174-2

adidas is about to open its new store in Shibuya next to the 109 store area. As the official opening gets closer the building has been modelled to sport a large adidas logo which changes the landscape of Shibuya. It is one of the few buildings in Shibuya that is sporting a large brand on the front of the building giving it more of a Ginza or Omotesando image. The official open will be on Dec 23, 2008. It is being classed by adidas as an “adidas Originals Concept Shop”.

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The adidas image has been around in Shibuya for a while. Of particular interest is the adidas Futsal Park which is located on the top of the Tokyu department store above Shibuya Station.

Here are some links to adidas in Japan

http://www.adidas.com/jp/homepage.asp

http://www.adidas.com/jp/shop/adidasshop/news/index.asp?strCountry_adidascom=jp&strBrand_adidascom=heritage

adidas in Shibuya

adidas in Shibuya

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