Posts Tagged ‘characters’

img_0595Mameshiba is a mascot character series created by Dentsu which has taken off as a series of hit products. There are 20 characters in total. The above picture is a mobile phone holder Mameshiba.

Here is a good article in English about the reason for the character being made and what other products are being made using the character.

Recently there are a number of TV adverts for the character also which is unusual because normally characters are used to back up a product they are promoting, whereas in the mameshiba adverts there is no product. The advert is to promote the character.

Here is the official home page in Japanese for Mameshiba written 豆しば in Japanese.

and the products page with many different mameshiba

Here is another site promoting them

and from YouTube here is one of the adverts

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