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Archive for the ‘outdoors’ Category

Poster for Rainbow Bridge Walk 2009

Poster for Rainbow Bridge Walk 2009

On Sunday March 1st the Rainbow Bridge connecting Shibaura and Odaiba will be closed to allow the general public to walk across the bridge in a walk festival. The event is said to be in aid of:

building excitement for the sports movement aiming to bring the 2016 Olympic and Paralympic Games to Tokyo.

The official website can be found here at http://www.tokyorainbow-walk.com/ (Japanese only).

The starting time for the 7km course event is set for 8:50am. It is expected that about 5,000 people will join in the bridge walk with traffic being closed off from the bridge.

The bridge is not normally closed to traffic but there is access for pedestrians to walk alongside the cars on normal days. I have tried it and it is quite interesting with a small innovation museum in the middle section providing a welcome break for walkers. The walk access is on the lower deck of the bridge and the view is slightly stifled. This bridge walk event is different though in that you can actually walk on the top road section of the bridge and get a full view of Tokyo.

Here are the start times in detail:
平成21 年3 月1 日(日) (event on March 1, 2009)
午前7 時30 分 ~集合 (assemble from 7:30am)
午前8 時30 分 開会式 (opening ceremony at 8:30am)
午前8 時50 分 スタート (walk starts at 8:50am, expected to finish at 12:30)

Here is a map of the walking course. Note that the start point is on the Odaiba side of the bridge in the Odaiba Kaihin Koen.
rainbowbridgewalk

Here are some great photos of the bridge from flickr:
http://flickr.com/search/?w=all&q=rainbow+bridge+tokyo&m=text

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In order to raise cash for the local Shibuya area, the Shibuya Council ward have decided to sell the naming rights to 14 public toilet locations in Shibuya. Normally naming rights are associated with sports stadiums or buildings and according to the local Shibuya official in an interview they said “we looked around but could not find any other examples of this”.

Perfect location for Japan Tobacco to sponsor. Everyone already has the product out advertising it for them.

Perfect location for Japan Tobacco to sponsor. Everyone already has the product out advertising it for them.

5 year lease contract

The Council is looking to set a lease period of 5 years for the naming rights and expect to commence the operation from April this year, 2009. The company that bids and wins the rights to individual locations will have the right to display their company name and product names or billboard type advertising at the locations. They will also be able to use land in another 7 locations for billboards.

Whilst money is a consideration in awarding the rights, the Shibuya Council will also review the bidders plan for keeping the facilities clean and tidy. Many of the facilities are old and so the Council hope they might get improvements made also through this campaign.

Sources: Asahi Newspaper (Japanese edition), yahoo.co.jp, Shibuya Keizai Shinbun, Shibuya Council documentation.

Number 3 on the official list of Shibuya toilets in need of sponsorship

Number 3 on the official list of Shibuya toilets in need of sponsorship

Application Details
The bids were able to be submitted from last month, January 30th and will close this month on the 13th February. If you are interested in bidding you can contact the Park department of Shibuya Council on 03-3463-2876.

Here is a link to the application form for the toilet naming rights:
http://www.city.shibuya.tokyo.jp/news/oshirase/koshu.html
http://www.city.shibuya.tokyo.jp/news/oshirase/pdf/koshu.pdf – Has list of 14 locations on it.

Possible International Marketing Appeal – Novelty Marketing
Many of the toilet locations are in very well known places and have a large population of people who congregate around them either waiting for others or just finding somewhere to smoke.

The locations will be valuable in advertising products to local consumers.

Also, the idea of a company or organisation sponsoring a toilet sounds quite newsworthy and it may actually attract an international and diverse audience to the company’s products and services.

Official List
Here is the official list of toilets available for sponsorship:
img_0789-1

Japan Tobacco, JapanSoc.org ?
Whilst JT, Japan Tobacco, is obviously a prime candidate for sponsoring locations it may be interesting if a foreign firm was to make a bid to sponsor a toilet. On a totally unrelated topic, JapanSoc.org have recently formed an organisation to help develop and promote the blogs of those who are writing about Japan. One of the aims is to increase the amount of media exposure given to blogs on Japan and Japan related articles. All those interested are welcome to join for free. No experience needed, plenty of assistance and support available.

Not wanting to get the wrong type of exposure, being around the toilets, but it may be worthwhile for JapanSoc.org to consider putting in a bid for one of the toilets in Shibuya. It would certainly get some international attention. Maybe the toilet could go hi-tech and have a digital tv screen hooked up to the internet showing the blogs of JapanSoc.org members.

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Shibuya Yokocho toilets – Ahead of their time

I took a picture a while ago of a rather strange toilet which is close to Shibuya station. This is actually not a public toilet, but a private toilet for patrons of Shibuya Yokocho Nonbei. They could be seen as the forerunner to advertising in combination with the toilet. At night the neon light appears above the toilet to direct people to the restaurants. Very convenient!

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I took a walk up koen-dori today and took these pictures while I was out.

The view looking up Koen-dori. Surprisingly not many people out today.

The view looking up Koen-dori. Surprisingly not many people out today.

Docomo building at bottom of Koen-dori with Horikita Maki on her docomo phone.

Docomo building at bottom of Koen-dori with Horikita Maki on her docomo phone.


Here are some of Horikita Maki’s commercials for Docomo:


Here is a making of commercial video

Walking further up Koen-dori I went past the usual suspects of stores:

Seibu department store - koen dori

Seibu department store - koen dori

Gap - Koen dori

Gap - Koen dori

Parco department store - Koen dori

Parco department store - Koen dori

and then had a look back down the street from half-way:

Looking back down Koen-dori from Paro department store

Looking back down Koen-dori from Paro department store

took in some of the lesser known interesting places:

Three Minutes Happiness - Amusement Variety Store, Koen dori

Three Minutes Happiness - Amusement Variety Store, Koen dori


Is 3 minutes the most they could really squeeze out of the moment? Sounds a bit short.

Tokyo Wonder Site cafe - Koen dori

Tokyo Wonder Site cafe - Koen dori


Coffe & Donut, Koen dori

Coffe & Donut, Koen dori

before getting to the top of Koen dori where the Shibuya kuyakusho and NHK is located

Shibuya kuyakusho - top of Koen dori

Shibuya kuyakusho - top of Koen dori

Clock in front of Shibuya kuyakusho

Clock in front of Shibuya kuyakusho

NHK Hall - top of Koen dori

NHK building - top of Koen dori

Looking back down Koen dori from top

Looking back down Koen dori from top

On the way back down I bumped into the Tobacco & Salt Museum

Tobacco & Salt Museum, Koen dori

Tobacco & Salt Museum, Koen dori

As well as all the stores there are plenty of other sites to see on Koen dori such as the English style telephone boxes:img_0703

and I came across these flowers that are displayed by the Koen dori society which can be found at www.koen-dori.com. The website is in Japanese only, but it has a really good look and feel to it, explaining all about the stores, brands, news etc. For a community website it is quite impressive. I guess the department stores must have chipped in quite a bit to get this working.

They also have a live webcams set up and the location of these is shown on the website.

For English readers, Korean and Chinese versions available also, they have a pdf document that shows all the stores. This can be seen and downloaded from http://www.koen-dori.com/guidebook/ although the file is 2.7MB

img_0700

There really was not a lot of people out today, maybe because it had turned cold recently, but it was nice to get out and see Koen dori without being caught up in the masses.

Parco department store - Koen dori

Parco department store - Koen dori

Photos
I have posted all of these photos and more at shibuya246.smugmug for those that want to see them
http://shibuya246.smugmug.com/gallery/7244321_2Ck2o

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