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adidas is about to open its new store in Shibuya next to the 109 store area. As the official opening gets closer the building has been modelled to sport a large adidas logo which changes the landscape of Shibuya. It is one of the few buildings in Shibuya that is sporting a large brand on the front of the building giving it more of a Ginza or Omotesando image. The official open will be on Dec 23, 2008. It is being classed by adidas as an “adidas Originals Concept Shop”.

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The adidas image has been around in Shibuya for a while. Of particular interest is the adidas Futsal Park which is located on the top of the Tokyu department store above Shibuya Station.

Here are some links to adidas in Japan

http://www.adidas.com/jp/homepage.asp

http://www.adidas.com/jp/shop/adidasshop/news/index.asp?strCountry_adidascom=jp&strBrand_adidascom=heritage

adidas in Shibuya

adidas in Shibuya

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